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strategic goal
Depending on the macro superiority, Veken Group plans human resources as a whole, cooperates with strategic partners, eyes on East China, overcasts central China and North China, and realizes her developing goal. Now, Veken has being carried out strategic transformation on upgrading core competitive ability, deepened diversified, international and branded developing strategy, and positively implements regional merger and integration.
branded
Brand has large invisible power on resources integration; it is the developing strategy for Veken to invisible from visible and is a sharp for enterprises win in high-level market competition. In order to create and cultivate strong brand and upgrade core competitive ability, Veken actualizes brand-developing strategy. Veken owns advanced textile and garment industrial base, and Veken bedding was awarded ¡°China named brand¡± and ¡°China inspection exemption product¡±. Meanwhile, Veken has the largest thread production base in Asia, and its own brand ¡°Dunhuang¡± known in the world. ¡°Veken¡± and ¡°Dunhuang¡± are ranged ¡°main supported export brand¡± by Chinese Commercial Ministry. In the field of real estate, Veken has developed classical projects. In addition, ¡°Veken¡± was valued 4.482 billion RMB by world brand libratory and world economy forum in 2004.
internationalized
The continual integration of economic globalization and regionalized means the fifth industrial structural adjustment period is coming. Veken will carry out international developing strategic transformation, speedily join international industrial value chain and actively expand global market. In this decade, Veken successively federated with famous large corporations of Japan, Europe and US, established many joint-venture companies, and accumulated abundant international cooperating experience. Veken will deepen internationalized developing strategy, increase international market and brand operating management experience, constantly adjust industrial division in international value chain, and seeking new crossing and development.
diversified
Veken pursues diversified developing strategy. There are five main industries including textile, garment, real estate, energy and investment, thereinto, Veken home textile and garment own the first-class industrial bases in the world, and are praised highly by foreign costumers. Nowadays, Veken Group has being centralized resources, integrated advantages, bettered main industry, upgraded core competitive ability and realized foreseeing strategic transformation of all enterprises.
industrial integration
It is the strategic transformation, which centers on upgrading core competitive ability. Making good use of abundant experience such as state-owned enterprises reforming, international cooperation and establishment of industrial zones, Veken does regional and multinational integrations. Nowadays, Veken is purchasing sale networks of Japan and US, and seeking textile and garment brands cooperation with international corporations in US, Japan and Europe. In addition, Veken attempts to form a Veken Shanghai resources integrating flat, which would support above ones. |
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